One of the most important decisions for holiday property owners is setting the right price. Get it wrong, and you risk losing bookings to competitors—or undervaluing your property and missing out on income. Finding the balance is key, and with the right approach, you can price your property in a way that attracts guests while maximising your earnings.

Research the Market

Start by looking at similar properties in your area. Compare size, location, facilities, and guest capacity. See what’s being charged in peak and off-peak seasons, and use those figures as a guide. Knowing where your property sits in the local market helps you stay competitive.

Consider Seasonality

Pricing should never be one-size-fits-all. Demand varies throughout the year, so adjust your rates accordingly. Higher prices during summer or local holiday periods make sense, while competitive off-season rates can help keep bookings flowing year-round.

Highlight Your Unique Selling Points

If your property has features that set it apart—such as a private pool, sea views, or luxury amenities—make sure your pricing reflects that added value. Guests will pay more for a property that offers something special, especially if it enhances their holiday experience.

Avoid Undervaluing Your Property

While lowering your price may attract short-term bookings, it can also create the perception that your property is lower quality. Instead, aim for fair pricing that matches the standard you deliver. Guests are often willing to pay a little more for comfort, convenience, and reliability.

Be Flexible with Discounts

Offering discounts for longer stays, last-minute bookings, or repeat guests can help you stay competitive without reducing your base price. These incentives encourage loyalty and fill your calendar while protecting your property’s value.

Use a Reliable Platform

Managing your pricing is easier when you use a platform like HaleyDays Holidays. We help owners market their properties to the right audience, showcase their best features, and guide them towards setting competitive prices that work for both owners and guests.

Pricing your holiday property is about balance. By researching the market, adapting to demand, and recognising your property’s true value, you can create a strategy that keeps bookings consistent and income strong. With HaleyDays by your side, you don’t have to do it alone.